ASIAN INSTITUTE OF TRANSPORT DEVELOPMENT (AITD)
Road Safety Program
In order to create awareness and influence behaviour towards road safety, communities near high crash sites, as identified by NHAI, were involved.
Engagement tools such as skits, games, and meetings were utilized to deliver the key campaign messages.
The program was executed across 300 locations over a period of 1 month and reached out to government authorities, village functionaries, school children, communities, drivers and other influencers through messaging and collateral.