BRITISH PAINTS
Mobile Colour Studio
During pre Diwali time a living room was created on a van showcasing shades from British Paints and reached out to consumers in markets and residential areas across UP, Punjab, Haryana, Rajasthan and Gujarat. The brand world invited and educated consumers on choosing the right shades and helping them to download the application.
The activation also created excitement in trade too and helped client sales teams to push stocks that helped in 10% increase in sales in the covered markets.