GILLETTE
BIG Disha
Intended towards developing brand affinity, the initiative was built around expert sessions on career counselling and personality development for small town youth, to increase brand trials and customer acquisition for the Point of Market Entry strategy of P&G.
Integrated with brand Gillette Guard, the campaign helped in aggregating youth through power of relevant insight, great ideas and multimedia amplification leading to overall increase in TOMA and trials for the brand.