ITC
Retail Seeding and Building Distribution Linkages
The project was designed for various categories of ITC brands (biscuits, snacks, confectionery, noodles and soaps) in uncovered and under-covered markets of Uttar Pradesh with an objective to link these with existing ITC distribution network.
U&E deployed field supervisors who conducted retail audits on ITC and competition product availability, service levels and booked orders to be supplied by local distributors.
The project was undertaken in more than 130 markets and helped put these markets on the distribution map increasing the product availability by 24%.