MUTHOOT FINANCE
Pocket Salesman
Designed as the ‘Pocket Salesman’ activity by the client, we leveraged real life situations to disseminate the brand message, ‘achieve dreams with easy finance options using locked gold’.
Street plays built on engaging scripts were used as the communication medium and separate sessions were organized for women.
The activity generated 20x business to the activity cost and now serves as a standard activation template for Muthoot branches.