SUNFEAST YIPPEE!
School Contact Program
Trials and Sampling to the TG is key for any FMCG brand acquiring new consumers and needs to be executed at a viable cost.
The brand planned to reach out to 3 lac kids in the state of Punjab over a period of 45 days and a low cost sampling program in schools was designed to reach out to 750 schools across 12 cities with U&E working on a success based financial model of commercials on per trial basis.
Brand story, sample and infotainment based literature was delivered in an interesting manner and the program was well received by students and schools alike.