ZUARI AGRO CHEMICALS LTD
Rural Retail Potential
To gain better understanding of market potential for urea and other products in particular markets, a survey program was implemented for capturing data on various brands via mobile application.
The program was exercised across 25000 agri retail outlets by deploying trained manpower across UP, Bihar, West Bengal, MP, Maharashtra, AP, Telangana and Karnataka.
The data insight is being used by client’s sales and marketing teams to extend their distribution into newer markets.